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Landing pages are one-page marketing websites. Think of them like an online flyer for your business—except you can directly sell your product or service, or get your potential customer to sign up to your email list. You can create different landing pages for each of your offerings or use different landing pages to target different kinds of customers. For example, Apple has a landing page for students that highlights their back-to-school free AirPods offer and another for business owners that showcases how different companies use their products. Instead of trying to reach every customer all at once, Apple uses their landing pages to fine-tune their marketing efforts.
Create must‑click destinations
For this reason, I tested all the major landing page builders on the market. I built a real landing page with each, to check their conversion potential. This may seem surprising — but in my tests, I found them to be great for landing pages as well. One major plus is that you can use them for free for as long as you like, unlike dedicated landing page builders which usually come with a time limit. Wix, for instance, has a great free plan which includes lots of landing page templates designed for conversion. Surprised to see me suggesting website builders to create a free landing page? Allow me to convince you that these are a good option.
With Mailchimp, it takes just a few minutes to design beautiful landing pages that make people want to join your audience or buy your stuff. Start with a custom domain and get your business online now. Bring your free website and landing pages under one domain to keep your brand in harmony. Test out your products, messaging, and ideas before you launch, so you can find your future customers and get people excited about your brand. Grow your Mailchimp audience by offering a special download to new contacts. Run your own giveaway to collect email addresses and turn potential customers into loyal ones.